Kellogs, McDonald’s, Starbucks and Nike are a few of the companies named to the 2008 list of World’s Most Ethical Companies. Ethisphere magazine takes its ethics seriously and its annual list of companies, even moreso. The World’s Most Ethical Companies are the ones that “go above and beyond legal minimums, bring about innovative new ideas to expand the public well being, work on reducing their carbon footprint, and respond to lawsuits not with a PR campaign, but with real action, such as complete transparency and significant effort toward fixing the core problem.
And, apparently it pays to be ethical. Companies on the Most Ethical list consistently outperform the S&P 500. Find the 2008 list and methodology here.