News21 photo, Mexican borderPepsiCo’s work with corn farmers in Jalisco, Mexico, reflects a new approach by corporations trying to maintain a business edge while helping out small communities.

In just three years, everything has changed for 300 small farmers who no longer sell their corn to middlemen but directly to PepsiCo, which guarantees the price it will pay for their crops upfront. The deal enables the small farmers to secure credit to buy seeds and fertilizers, crop insurance and equipment.

(READ the story from the NY Times)

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