You won’t be the only one resolving to quit smoking this year – cigarette company Philip Morris International will be attempting to kick the habit as well.

PMI plans on converting their product selection from smokes to smoke-free products, such as e-cigarettes and vapes.

According to PMI’s website, their new product portfolio already contains a host of nicotine-containing alternatives – but without the smoke

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The international brand took out several full-page ads in UK newspapers to make the shocking announcement.

“We understand the millions of men and women who smoke cigarettes. They are looking for less harmful, yet satisfying, alternatives to smoking. We will give them that choice,” says the company.

“Society expects us to act responsibly. And we are doing just that by designing a smoke-free future.”

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