While some musicians might produce stage performances that are all about the glamor and glitter, hip hop artist Logic used his time at the 2017 Video Music Awards to make a very important statement.

The musician performed a heart-wrenching rendition of his single “1-800-273-8255”: a song that Logic wrote when he was contemplating suicide.

The song, which is literally named after the phone number for the National Suicide Prevention Lifeline, inspired a record number of call-ins for the organization. According to lifeline representatives, they received 50% more calls than average after the the performance.

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John Draper, director of the National Suicide Prevention Lifeline, told CNN: “The impact has been pretty extraordinary. On the day the song was released, we had the second-highest call volume in the history of our service.”

“Over the years so many of you guys have told me that my music has helped you through so many tough times,” Logic wrote in a series of tweets from April. “Many of you have told me its even saved your life. I’m beyond humbled. But I felt I haven’t done enough. … I made this song for all of you who are in a dark place and can’t seem to find the light.”

The music video for the song was released on August 17th, 2017.

(WATCH the video below)

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