gelato_cartons.jpgCiao Bella, American manufacturer of the sweet, creamy treat gelato (very much like ice cream) is looking foward to a strong year of sales in 2009 according to CEO Stan Fabian. They have a campaign going to gain a million new consumers to sample their product this year.

The company has lowered their prices slightly to give consumers a better value but Fabian looks forward to a sweet year with record profits. Fabian is willing to take the bold steps necessary to provide excellent value and a great product so when the economy comes surging back they are in a great place to grow even more.

(Watch the video interview below, or at CNN)

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