Kraft Foods has joined a list of major corporations, like Coke and Kellogg, to fund the collection of used packaging and consumer leftovers of its products through a partnership with upstart super-recycler, TerraCycle, Inc.
In 2001, Tom Szaky, a Princeton University Freshman, dropped out of school to become an eco-capitalist founding TerraCycle, a company that turns garbage into useful home products. “TerraCycle’s eco-friendly products have received a myriad of social and environmental accolades and are sold at major retailers like The Home Depot, Target, Wal-Mart and Whole Foods Markets.”
Last month, Kraft announced its new partnership with TerraCycle that will invest in the collection of packages that are challenging to recycle, like its Capri Sun containers and food bar wrappers, turning them into affordable, high quality bags, spray bottles, shower curtains, umbrellas and other consumer goods. Read more about the deal at Industry Week.
One of the ways TerraCycle collects the product packaging is by enlisting schools in a fund raising scheme where the “TerraCycle Brigades” earn pennies for every bottle or wrapper collected. Check out their products and fundraising programs online at www.terracycle.net.
Watch this overview of the operations of TerraCycle from YouTube…