The family of Tony Robbins, the world renown leadership coach, will celebrating his 60th birthday by giving back in a big way—raising awareness and financial support for one of the most heartbreaking issues in the world today, child sex trafficking.

A benefit concert in Los Angeles Saturday evening will continue Tony’s lifelong mission to end human suffering, with organizers donating 100% of the net proceeds to Operation Underground Railroad (O.U.R.), a nonprofit mission whose founder is featured in an upcoming Hollywood film.

Half concert and half party, the event described as a “force for good,” will be held February 29 at the Microsoft Theater and feature performances by Pitbull, Melissa Etheridge, Andy Grammer, Cold War Kids, and Leona Lewis, among others. The money raised from tickets—costing $125 – $5,000, depending on seating—will support the O.U.R. mission and help expand its services to care for more children.

“We are forever grateful to Tony and Sage and their unwavering commitment to help us put an end to modern-day slavery,” said O.U.R. founder Tim Ballard, a former special agent for the Department of Homeland Security who spent over a decade as an undercover operative in the field.

“With the funds from this event, O.U.R. will be able to rescue more children, enter new countries and change thousands of lives.”

Launched in 2014, O.U.R. has rescued 3,000 survivors and assisted in the arrest of 1,800 perpetrators worldwide.

Ballard’s story is coming to the big screen this fall, with the release of the feature film The Sound of Freedom, directed by Alejandro Monteverde and starring Jim Caviezel and Mira Sorvino, which focuses on true events surrounding the creation of O.U.R.

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The film’s producer, Eduardo Verastegui, said, “I’m grateful and inspired by Tony Robbins for turning his 60th birthday into a celebration of freedom dedicated to rescuing thousands more children from being kidnapped for sexual exploitation.”

“I’m also grateful for the Good News Network’s continuous work promoting the good news from around the world for over two decades. Millions of people are inspired by GNN’s work—and having GNN promote Tony’s birthday is just another example!”

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“Tony has devoted his life to helping people realize their passions and change their circumstances,” said his wife Sage Robbins “I cannot think of a better way to celebrate this milestone birthday than to support his commitment to O.U.R., with the goal of saving thousands more children from some of the worst conditions on earth.” Robbins will also get an executive producer credit on the feature film.

WATCH the video about the benefit concert below…

Get your tickets here for the Saturday show: www.tonyrobbinsbday.com

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