The Lesson: Most brands are determined to show off how their products and services make lives better – so what is it like trying to build an upbeat business when you struggle with anxiety, depression, and PTSD like Jen Gotch? In this podcast, the female entrepreneur talks about how her blatant honesty about mental health affects her business and how she uses it to her advantage.

Notable Excerpt: “Divorce isn’t the only somewhat unhappy thing that I’m known to talk about, but it’s reality, and like I said earlier, it’s hard for a brand to be realistic. Brands are usually aspirational, especially the type of brand that we have, because we’re a women’s lifestyle company based on fun. I’m a person that has all of those things, but then also I have a lot of pain, and I have a real life with responsibility, and bad things happen, and good things happen. I think it was a few years ago that I really just started to feel – for lack of a better word – grossed out by what I was seeing just with people’s presence. I have a lot of friends who have huge Instagram presences that are either bloggers or content creators, and I would see their feed, which was beautiful, and then I would know their life, and there was such a huge discrepancy.”

The Guest: Jen Gotch is the creative powerhouse and chief executive officer behind the women’s fun-loving lifestyle and apparel company Ban.do: a brand that has transformed from a modest line of hair accessories into a multi-million dollar company. Gotch is also renowned for using her social media presence on Instagram to encourage an honest conversation about mental health.

The Host: Dave Asprey, the CEO and Founder of Bulletproof, is a biohacker (changing his environment from the inside-out to have full control of his biology). For nearly two decades, he’s been questioning the status quo of nutrition and medicine so he could feel better—and have more energy in his 40s than he had in his 20s. Join more than 1 million biohackers who follow Bulletproof for leading-edge information on how to supercharge your body and upgrade your brain.

Books: Asprey is the author of “The Bulletproof Diet” – a guide on how to feel more energized and lose weight – and “Head Strong: The Bulletproof Plan to Activate Untapped Brain Energy to Work Smarter and Think Faster-in Just Two Weeks”.

Podcast: The Bulletproof podcast is available on PodcastOneiTunesStitcher, and YouTube.

(LISTEN to the inspiring talk below or read the transcript)

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