A sister turned her personal tragedy into a brilliant emergency safety product.
Simple yet vital, the Roth ID Tag is an adhesive designed to stick forever on the fabric of a child’s car seat.
If that child needs to be rushed to the hospital, the tear-off tab sees the sticker become a hospital bracelet, with vital medical and contact information.
The Roth ID Tag was created by the sister of the deceased Julie Roth, who was killed in a 47-car pile up on the Ohio Turnpike on December 23rd, 2022. In the midst of the worst winter storm that year, Julie didn’t survive, but Ayla and Rory, her two children strapped into their car seats, did.
As first responders combed through the wreckage, pulling the injured from their cars, they came across Julie’s little ones. But with their mother unresponsive, and triage decisions being made at scale, it was never determined who the two surviving children were.
Instead they were rushed with other survivors to the hospital where the problem compounded. Who were those two traumatized children, what were their names, what were their blood types, did they have a latex allergy?
Hours would pass before they were finally examined and their identity could be ascertained, before their father was finally called with the news and the two young ones could see a familiar face amid the confusion and grief.
Julie’s sister created the Roth ID Tag to help parents and guardians ensure such a situation would never happen again.
The Roth ID TAG includes an area on the back for parents to write emergency information before affixing it to the child’s car seat. In the event of an emergency, the Roth ID Tag quickly removes from the seat and is immediately used as an emergency ID wristband by first responders additional adhesive tabs.
This reduces the risk of misinformation or loss of information in chaotic emergency situations, as happened to Rory and Ayla, while a QR code will allow anyone to gather more information if the child is registered through the Roth ID Tag website.
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“I can recall countless situations where the Roth ID Tag would have made the scenario more manageable,” Captain Wilhelm of the Bellevue Fire Department, Ohio, said in praise of the invention.
The design is approved by registered Child Passenger Safety Technicians under Safe Kids Worldwide, and has picked up awards for its design and the brilliance with which it has filled a niche in the market for safety products.
Sheriff, fire, and police departments, as well as highway safety boards and DoTs from a swath of states officially endorse the product, which can be found through a variety of large retailers like Target, Walmart, and Amazon.
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