Cookies, Potato Chips, and Clothing Help Inmates to New Life

Cookies, Potato Chips, and Clothing Help Inmates to New Life

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TJ's brand chips help inmatesA jail-based brand that includes crispy potato chips, crunchy cookies and formal shirts seems an unlikely route back to life in the outside world for inmates in South Asia’s largest prison.

Yet efforts by the Tihar Jail complex in New Delhi to transform the lives of its inmates and prepare them for a fresh start through vocational training in diverse fields has created the successful TJ’S brand of goods.

The project, that includes a website to boost sales, helps to channel the inmates’ energy constructively, while building their self-esteem,

(READ the story in the Reuters)

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