It began quietly, as an email to 40 friends asking them to spend at least $20 at the old hardware store on Main Street. But it was forwarded and re-forwarded until the 72-year-old family-owned store was inundated with customers.
In an era of big boxes, the grassroots “cash mob” set for January 21 delivered a stream of customers so steady that the credit card machine at the Chagrin Hardware in Ohio was “overloaded and had to be reset”.
(READ the story in the USA Today)