With every pass of his squeegee, a window washer in Kansas City reveals the personal story behind his favorite local businesses through his popular social media channel.
Davis Roethler is co-owner of Window Wolf, KC’s most trusted window washer, but that’s hardly all there is to his story.
With experience as a social media content manager, Roethler often offers free window cleanings to the great, struggling, or unique restaurants and businesses in the metropolitan area.
For the business owners, the free clean is a welcome relief to high costs and low margins of running a restaurant, but what they don’t know is that behind Roethler’s Meta glasses that record everything he sees is a master plan to send their bottom line sky high.
“When you just look at the data, opening up a restaurant, from a business standpoint, it’s a terrible idea. It’s a huge risk. The numbers are not on your side,” Roethler told Kansas City Star’s Rashad Alexander.
“When you realize that, you realize that there’s so much opportunity in KC to help out these small businesses to make sure that they’re not part of that statistic of closing down.”
Window Wolf has 8,700 followers on Instagram, and it’s growing every day. Followers tune in to see Roethler “flip” the traditional food content strategy—to tell the story of the people preparing the food which other influencers just nom and noise about.
Dunn Deal BBQ, run by pitmaster Gerald Dunn, who is also the director of entertainment at the American Jazz Museum in KC, is just one beneficiary of the Roethler recommendation. Tasty African Food KC, Kolaches and Coffee, and Simply Grand Kitchen and Creamery have all enjoyed the same.
Many of these longer-form video reviews receive tens of thousands of views, and in the case of Kolaches and Coffee, may have saved the business altogether.
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Dunn Deal and Simply Grand Kitchen are located practically next to each other, and each have lines around the block on Roethler’s recommendation.
In many of these cases, the content doesn’t stop, as Roethler will come back to keep washing—and keep talking, to the owners, cooks, and families—to keep pulling out the personal stories of struggle, passion, and triumph that make up the recipes served up at each location.
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And it all started with a window cleaning, which for all the impact of the food review channel, is still the principle activity of Window Wolf, which hopes to expand its offerings from gutter cleanings, window cleanings, and pressure washing to high rise window washing as well.
WATCH the Dunn Deal review below…
SHARE This Good Man’s Good Work Uplifting Those Around Him…