With Southern California wildfires making breathing hazardous in Los Angeles, Ventura, and Santa Barbara, this scarf is the ideal solution to protect the wearer from dangerous particulate matter hanging in the air.

It was invented by an American couple after a business trip to China, when Carlton Solle became ill, most likely due to complications related to air pollution. As an alternative to wearing a mask to protect themselves, they turned to fashion.

Back in Atlanta, his wife Hazel came up with the idea to design a product that would work both as a scarf and also a filter—and they created a business model that would give free scarves to people around the world who lack resources to protect themselves. Under its PlusOne program, for every Bioscarf sold, Hazel and Carlton are donating another product to an individual at risk. (And, The company has just sent free shipments to reporters who are out breathing the hazardous air while covering the fires.)

The Bioscarf could be considered a genius example of wearable technology because although it filters dangerous levels of toxic particulates, it uses no gadgets, processors, or batteries.

3 layers of protection guard against hazardous contaminants that pose a risk to your health—including, according to the company, many of the bacteria and germs that causes colds and influenza (frequent flyers, take note). With its U.S. rating of N95, the generously sized scarf is capable of blocking 99.75% of all particles 0.1 microns in size or larger—and 95% of all non-oil based airborne particles measuring 0.3 microns.

The “first of its kind”, this scarf is available in olive, black, and white and is sustainably constructed from recycled materials. The plush polyester blend uses 100% post-consumer recycled PET water bottles, and customer satisfaction is guaranteed.

We at GNN were so impressed with this product that we arranged for a 10% discount coupon code exclusively for our readers. Just shop on their website (the only way to currently buy these) and type in the Coupon code: GNN.

The new company has already donated more than a thousand scarves in the U.S. to people in fire zones and elsewhere, and plans to help at-risk populations in France, China, and India next. In fact, approximately 1.6 million people die prematurely every year in China due to poor air quality.

“Anyone who is seeking a fashionable and functional scarf to protect themselves–or loved ones, and is interested in helping to turn the tide on air pollution-related sicknesses around the world, should give the Bioscarf a try,” Hazel Solle told GNN.

She says the scarves would be a great holiday gift for anyone who bicycles in the city, works around vehicles, regularly travels in airplanes or buses, or just lives in a smoggy region where pollution hangs in the air left by cars, buses, and factories.

For more information, visit the FAQ page at Bioscarf.com—and don’t forget your coupon code (for a 10% discount). Just type in: GNN

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