What’s more fun than a barrel of monkeys? A pitcher of mimosas. At least, that’s the current thinking from the folks at Cracker Barrel, America’s “old country store” restaurant chain.
Cracker Barrel is best known for its signature breakfasts featuring a host of Southern-style favorites including pancakes, biscuits, grits, eggs, and country ham, as well as family-style dinner entrees that boast enough servings to feed a small army.
But just recently, the 51-year-old franchise ventured into new waters by adding a limited number of more spirited adult beverages to its traditional menu.
Now, your brunch, dinner, or all-day breakfast dishes can be paired with beer, wine, or a mimosa cocktail (orange or strawberry, thank you).
After testing the concept at 100-plus locations, customer feedback was positively bubbling over with admiration.
“Our guests told us that offering beer and wine would reduce the veto vote—that is, those guests who would choose Cracker Barrel for a given dining occasion, but ultimately go elsewhere because they would like to have a beer or a glass of wine with their meal— especially during weekend dinner,” a Cracker Barrel spokesman told CNN.
There was simply no putting the cork back in the champagne bottle after that.
While grown-up drinks won’t be offered at every location, by the end of the fiscal year, 600 additional Cracker Barrel restaurants in Florida, Kentucky, and Tennessee will amend their already extensive menus with non-teetotaling drink options.
So the next time you order Uncle Herschel’s Favorite, you’ll be able to say “Cheers!” with a tasty blend of sparkling wine and O.J. (barrel of monkeys not included).
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