cyclist and pedestrians by Michael Pickard - CCWould you bike to work or recycle more often if it meant you got free stuff at stores? Recyclebank offers rewards for recycling, and gives London commuters fresh incentives to walk or ride.

Recyclebank has reached millions of people with its environmental social platform, awarding points that can be exchanged for deals and discounts at nearby stores.


Its latest goal is to increase ridership in London’s bikeshare program (just launched in 2010) and get more pedestrians on walkways.

(READ the story in Fast Company)

Image by Flickr user michaelpickard

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