Italian fashion company Versace has just announced that it is joining the ever-growing list of designer brands that are ditching animal fur from their clothing lines.

Donatella Versace told The Economist’s 1843 magazine in an interview on Wednesday that her family’s company no longer wanted to employ the material because “it doesn’t feel right”.

“Fur? I am out of that,” Versace said. “I don’t want to kill animals to make fashion.”

Armani, Calvin Klein, Hugo Boss, and Ralph Lauren are just a few examples of fashion companies that have already ditched animal furs. Furla, another Italian fashion company, announced on Thursday that they would be going fur-free starting in November 2018.

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In October, Gucci said that they would be auctioning the remainder of their fur products so they could give the proceeds to animal rights organizations such as the Humane Society of the United States (HSUS).

PJ Smith, the senior manager of fashion policy for HSUS, said: “With this announcement, Gucci will help to change the way the luxury fashion industry considers animals.”

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“There is a growing segment of new, ethically-minded consumers who care about innovation and social responsibility and want nothing to do with outdated and inherently cruel products, like fur. Gucci understands this and will likely reap the benefits as a result.”

Fashion companies aren’t the only ones taking a stance on fur farming, either – the Norwegian government also passed legislation in January that will require all 340 of the country’s fur farms to close by 2025.

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(Photo by Shane Adams, CC)