A nonprofit based in Massachusetts has begun donating bridal gowns to frontline healthcare workers who need a little help with their wedding plans.
Brides Across America usually donates gowns to military couples or first responders, but since the country’s medical professionals are now risking their lives every day in the fight against the coronavirus, they’ve shown they more than qualify as heroes in their own right.
“We just wanted to do something to give back and at least say, ‘Hey, we’re thinking of you,’” the BBA’s founder, Heidi Janson, told TODAY Style.
“They’re putting their lives on the line, just like the military or a first responder, so this was our way to give back to them. We just thought it lined up nicely with our mission.”
Every year since 2008, BAA has donated around 2,000 wedding dresses, totaling 25,000 gowns over their history, to brides. Their headquarters is in Andover, Massachusetts, but for heroes further a field, BAA ships dress collections to local boutiques or event spaces across the country and holds events that allow future brides to browse the donations.
Whenever BAA offers a beautiful free gown, it can take a huge burden off the shoulders of brides-to-be. “The girls are so happy,” Janson said. “They’re like, ‘I’m working, I’m planning a wedding. I don’t really have time (to find a dress).’ They can’t believe it’s free.”
The nonprofit is busy, and with just 7 people, it is doing all it can to keep up with demand.
“We’re pretty small, but we have a big mission,” she said. “It’s definitely hard, but we’re trying our best to continue as much as we can with the current circumstances.”
LOOK: This ‘Chilled Out’ Cat Was the Best Man at His Owner’s Wedding—and the Photos are Purrrfect
If you have a gown less than five years old, and in good condition, consider donating it through their website. They also accept veils, jewelry, gift cards, and even wedding favors.
SPREAD The Love, By Sharing The Opportunity to Help on Social Media…