Despite how many hangovers they have helped to inflict on college students, this beer company is ensuring that young grads can finish their academic career without the burden of student debt.
The Natural Light beer brand from Anheuser-Busch recently announced that they would be giving away $10 million over the course of the next ten years to eliminate student debt in America.
The initiative is part of the company’s College Debt Relief Program which they launched last year as part of a part of their commitment “to helping graduates remember college for the good times, not the burden of debt that follows.”
In 2018, the company divvied up $1 million between 25 college students who applied for the donations by submitting videos about why they decided to go to college. This year, they will kick off the initiative by dividing another $1 million between 70 students who submit similar videos about their college inspiration.
“Last year, the College Debt Relief Program had a major impact on the Natty community, both financially and emotionally. But, student debt in America continues to rise, so we’re coming back with an even stronger commitment that will make an impact well beyond 2019,” said Daniel Blake, Senior Director of Value Brands, Anheuser-Busch. “We’re making a pledge to give back $10,000,000 over the next decade to help out even more deserving individuals and shine a brighter light on the issue of college debt.”
Additionally, Natural Light will be advertising for the program by airing a 60-second Super Bowl ad in five American cities with the highest rates of student loan debt.
If you would like to apply for a portion of the donation, you can submit a video of your own to the Natural Light website.
(WATCH the video below)
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