A New York pizzeria has been thinking outside of the box to get shelter pups adopted—and their scheme has been working pawfectly.
The Just Pizza and Wings Co. restaurant in Amherst has partnered with the Niagara SPCA to attach photos of adoptable dogs to the front of their delivery boxes.
If the cute pictures aren’t enough to sweeten the deal for potential adopters, Just Pizza has also offered to give away free $50 gift certificates to anyone who adopts a dog from the shelter.
Since posting about the initiative on Facebook last week, the shelter has received an outpouring of support from customers, national news outlets, and social media users.
WATCH: This is the World’s First Beer Taproom That Also Houses Foster Dogs Rescued From Kill Shelters
“We’ve had a tremendous amount of interest and support from the community and beyond since the story went viral on Friday,” SPCA event coordinator Kimberly LaRussa told CNN. “Many people want to order a pizza just to get the shelter dog photo, other pizzerias have offered to put flyers on their pizza boxes, and so many people are tagging their friends and family.”
More importantly, the project has already proven itself to be successful—a 6-month-old puppy was adopted from the shelter just one day after his photo was attached to the first batch of pizza box flyers.
The pizzeria is now trying to raise money for the shelter by selling “Pizza + Pups” tee-shorts for a limited time.
Just Pizza is also helping other local pizzerias implement similar initiatives in their own restaurants—and the staffers hope that it will help every last shelter pet across the state find its forever home.
(WATCH the news coverage below) – Photo by Just Wing and Pizza Co.
Be Sure And Share The Pawesome Story With Your Friends On Social Media…