An underground pillow fight club opened its doors to the public this week for those seeking the ultimate “smack down”.
Imitating the iconic Hollywood blockbuster starring Brad Pitt and Edward Norton, more than 100 people joined the club to be schooled on the rules, learn the technique, and battle it out in the ring.
Parents were pitted against their children; friends came to blows; but every participant was trying to make it to the top of the leaderboard.
Points are awarded based on where the pillow strikes the body, with one being awarded for a leg shot, two for a torso shot, and five for the head.
Further events took place in adapted hotel rooms across the UK including Edinburgh, Cardiff and Bristol to celebrate the release of Premier Inn’s best ever pillow.
The new pillows are being introduced across 800 hotels, with as many as 300,000 leftover cushions being used to launch Pillow Fight Clubs across the UK.
Sarah Simpson, head of product at Premier Inn, said: “Pillow fights are one of the few childhood ‘sports’ people can take through to adulthood and still be good at.
“We thought Pillow Fight Club would be the perfect way to use leftover pillows before they are recycled as a way to bring families together to have some fun.
“With the launch of our new pillow in hotels and available to purchase online it seemed like the perfect time to open up the club to the public.”
The most famous scene from the Hollywood blockbuster, which celebrates its twentieth anniversary this autumn, was recreated to explain the eight simple rules of Pillow Fight Club.
Leading the shot-for-shot remake is the clubs’ very own mini Tyler Durden: the character who was famously immortalized by Pitt in the cult classic movie.
Other than not talking about Pillow Fight Club, other rules include stopping a duel if someone dozes off and limiting the number of bouts to one at a time.
They also stipulate that the “floor is never lava” and that if this is your first fight, “grab a pillow—you have to fight.”
(WATCH the adorable video below)
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